LinkedIn: It's not your online resume

In order to explain this part, I have to start from the beginning. The only reason I set up a LinkedIn account was for a class at Ivy Tech Community College. It was for some intro to college class that most people, myself included, thought was BS. Well, that LinkedIn start up account was the pivotal point in my career; it's how I landed my first salary job!

There is no 'right or wrong' on LinkedIn no matter what all the gurus say; they just want to develop a following with fear tactics.

However, LinkedIn has evolved quite a bit since its fruition including the exclusion of the third party referencing (geez, how self absorbed can someone be?). Then it transitioned to the online resume with bullet points. Now it's morphing into highlights of your achievements and the history of your companies.

The way I translate all these changes are into two categories

1) Keeping it Fresh


2) Nice Guys Finish Last

Keeping it Fresh
Because LinkedIn keeps evolving to meet industry trends and compete with other sites like Twitter and Facebook, the users who don't keep up stand out like a sore thumb! It's really okay, it's all a media game and it really doesn't affect the end user unless they're applying for a job at LinkedIn. So, if you're still showing your LinkedIn account as your online resume, change it up. This shows you're following that you're staying current on the 'trends' on social media; therefore, you must be staying current on really important matters like your industry.

Start discussions in groups that are related to your industry, comment on threads that you can add value to, and develop a small following of people that look forward to your page posts. It's a social networking site, but it is a STRATEGIC social networking site.

Nice Guys Finish Last
It seems like people are starting to realize, myself included, that we don't need to show all of our cards, per se. It seems that we, at least us nice people, like to trade in information and share as much as we can with others. In the end, nice people really do finish last because they get taken advantage of. I saw this first hand with a 3PL warehouse who always accommodated the carriers and their brokers to work them in even if they didn't have an appointment. This caused the whole warehouse to become 2-4 hours behind on a daily basis--impacting my carriers and drivers and customers. So we implemented a charge back system for whenever a carrier or driver arrived late or needed to be worked in. Finally, no more Mr. Nice Guy--so to speak.

When people realize that they are no longer working in a field where they just blindly fill out an application, it makes things a little more 'real'. For most, just doing their day to day job is enough and many wonder why they aren't promoted. Being nice and bending over backwards for a company warrants a raise, right? WRONG. Check this little anecdote out:

I moved out of the union environment and ventured into uncharted territory and I realized that I had to sell myself to these people in order to get hired. Oh, how wrong I was...

Selling myself was the worst thing I could have done. People normally see confidence and they think, "Yeah, that guy/gal is great!" In reality, I was faking every bit of my confidence. It wasn't until AFTER my 90 days that everyone could tell that I didn't know a lick about anything I was doing.

They still gave me a chance--whew.

Now, I realize that I have to sell what I can PROVIDE to the company. This means I have to dig deep in my current job and realize what do I really do? I had to figure out what my job was and that--ladies and gentleman--was no easy task in the make or break world of corporate. You see, it's sink or swim here and these folks like to pile as much work on individuals as they can in order to create the perfect, docile work force. Me, I'm former union so that doesn't really fly. Took 8 months to get a handbook and a job description--SMH. (If you can't tell that I'm a's the time to take note).

In short, now that I had a job description I had no where to go but up. I started by focusing on what I was actually hired to do: day to day operations. Okay, got that down. Then, I started to listen more to what a certain KPI meant and incorporated that into my day to day operations.


I figured out a way to shave off close to .01 cents off of the metric and that was a cost reduction of quite a lot of money! This is an accomplishment that I can SELL to the company--you feel me?

All in all, what I'm trying to tell you is that your resume and your LinkedIn can be the same or it can be different; it doesn't matter. At the end of the day, the company wants you, not your profile picture (there's another story here, but we'll do that over beers at Red Lobster), and they want what you can offer them. They need someone who will deliver, not just create a fancy poster. So, figure out what you're actually doing and find a way to do it better. Then see how that benefits the company in the long term and showcase that on your resume AND LinkedIn.

Good Luck because You Earned It!

This is part 3 of a 5 part series. Check out the next one here:
Employer Research: Control Where You Work

LinkedIn: It's not your online resume LinkedIn: It's not your online resume Reviewed by Anonymous on 3:56:00 PM Rating: 5

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